The joke is you, blue light bullies.

FIFA bullies target Kulula

According to Kulula it has been targeted by FIFA for its ad on being the ‘Unofficial National Carrier of the ‘You Know What.” The low cost airline recently challenged other carriers to keep their fares low during the FIFA World Cup in June and July this year.

News broke on its official Twitter account (@kulula) with the following post; “oh dear letter from FIFA’s lawyers says we broke their trademark of the use of “South Africa” and think our non-WC ad was about soccer…”

Apparently the lawyers are objecting not only to the use of “South Africa” but also to the use of soccer balls and the image of a stadium. Even use of the our national flag was an issue.

It is absolutely outrageous. We have signed over our country, its symbols and our economy to one ‘Sepp’ Blatter. Nasty.

Kulula answers FIFA with new ad

Kulula ad agency King James chose to respond to FIFAs’ legal threats with another tongue-in-cheek ad that is running in the Sunday papers today.

The ad looks similar to the original that caused FIFA and its lawyers to lose their sense of humour over the use of, amongst other things, the national flag, footballs and vuvuzelas in, gulp, combination.

Click on images to enlarge

The new ad, headlined Not Next Year, Not This Year, But somewhere in between (avoiding reference to 2010) replaces the image of a stadium with a rather similar looking image of the Storms River suspension bridge. Footballs are replaced with rugby balls, snooker balls and even glitter balls. Vuvuzelas definitely become golf tees. The national flag, apparently trademarked by FIFA, might be a beach towel (or not). Then there is the ’short sighted baby’ in the right hand corner which represent Who knows Who!

It pokes fun at FIFAdiots. But it will probably fly over the heads of FIFA official dom like a green jet plane.

Source as per the original MarkLives.com story.