When Vodacom had to create a new campaign that focuses on Rugby, they chose to build it around the fan (you) and how the fan (you) are essentially the 23rd player on the team!
The name of the campaign, yes you guessed it; Player 23. To raise awareness for the campaign, Vodacom created the superficial character named Jan Ruggas, who teaches the viewer basic rugby moves, but with a Jan Ruggas adaptation. This includes the interception, the tight 5 and the infamous chip kick. The videos are awesome and because of them I am now a fan of Jan Ruggas. So much of fan that I even become a friend of his on FaceBook. To become a friend with my main man Jan Ruggas CLICK HERE. C’mon do it!
There’s nothing quite like boerewors, beers and beats! If you don’t believe me, become a believer by watching these classic videos of Jan Ruggas and see for yourself. View Player 23 videos - flippin cool
To visit the Player 23 website CLICK HERE.
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